Download An Introduction to Political Communication, 3rd Edition by Brian McNair PDF

By Brian McNair

An advent to Political verbal exchange explores the connection among politics, the media and democracy within the united kingdom, the united states and different modern societies. Brian McNair examines how politicians, exchange unions, strain teams, non-governmental enterprises and terrorist companies utilize the media. Separate chapters examine political media and their results, the paintings of political ads, advertising and marketing and public kin and the conversation practices of firms in any respect degrees, from grassroots campaigning via to governments and foreign bodies.Recent advancements coated within the re-creation include:* the re-election of latest Labour in 2001* the alterations in executive info and verbal exchange coverage brought by way of the Blair management on account that 1997* the 2000 election of George W. Bush within the usa* the NATO interventions in Kosovo and the previous Yugoslavia* the results for overseas political verbal exchange of September eleven* the emergence of Al-Quaida and the warfare on terror.

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Additional info for An Introduction to Political Communication, 3rd Edition (Communication and Society)

Sample text

The knowledge and information on the basis of which citizens will 18 POLITICS, DEMOCRACY AND THE MEDIA make their political choices must circulate freely and be available to all. But democratic policies are public in another sense too. While democratic theory stresses the primacy of the individual, the political process nevertheless demands that individuals act collectively in making decisions about who will govern them. The private political opinions of the individual become the public opinion of the people as a whole, which may be reflected in voting patterns and treated as advice by existing political leaders.

There will be less interference in the communication process, and the audience may be more open. 31 POLITICS IN THE AGE OF MEDIATION As a general rule, the effects of political communications of whatever kind are determined not by the content of the message alone, or even primarily, but by the historical context in which they appear, and especially the political environment prevailing at any given time. The ‘quality’ of a message, the skill and sophistication of its construction, count for nothing if the audience is not receptive.

The Conservative supporter, on the other hand, will adopt an oppositional decoding position, rejecting both the values and the specific policy proposals contained in Labour’s PPB. The broadcasts of the other parties will meet with similar diversity of response. In short, one’s knowledge that a piece of communication is partisan will to a large extent predetermine one’s ‘reading’ of it. If, on the other hand, a political message is communicated through a news report, a chat show interview, or a live debate in a US presidential campaign (all contexts in which editorial control of the message is seen to reside beyond the politician him or herself) the audience may take the opportunity to judge abilities and policies from a more detached perspective.

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